Content SEO 3 min read

What Early Data Says About the Google March 2019 Core Update

According to early reports, Google's March 2019 core update may be reversing a number of tweaks the search engine made last August.

Google's March core update was a major one, and it may be reversing some of the major changes made by the search engine last August. ¦ Google

Google's March core update was a major one, and it may be reversing some of the major changes made by the search engine last August. ¦ Google

Google’s March 2019 Core Update has been completed and site owners, as well as digital marketers, are left wondering what it was all about. As per usual, the company remained mum about the specifics or possible impact of the core update to every website’s ranking on Google search.

Google declined to offer further information about the algorithm update called Florida 2. Instead, the search engine giant just emphasized there will be no fix for sites negatively affected by the changes they implemented.

In a tweet last week, Google SearchLiaision redirected the public to a tweet from last year that speaks about the company’s efforts to improve search results through updates.

“This week, we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains as we’ve covered before,” the Google twitter account stated.

While no one knows exactly what the March 2019 Core Update was for, recently gathered data suggests that the algorithm changes appear to reverse the August 1 Core Update.

March 2019 Core Update to Reverse Previous Core Update

Early data provided by Search Metrics and Sistrix, who both monitor changes in Google search results, reveal that those who were positively impacted by the August 2018 Core Update have been severely affected by the recent core update.

Furthermore, those negatively affected by last year’s core update are now seeing gains from last week’s algorithm changes.

However, it’s important to note that this data doesn’t cover everyone but only a few hundred people who answered the survey. The survey results show that 60 percent of the over 300 participants recovered from the August 1 update.

Some of the sites seeing an increase in their visibility as per Search Metrics include:

  • kansas.com (28.49% increase in visibility)
  • buzzfeed.com (35.98% increase in visibility)
  • techcrunch.com (19.21% increase in visibility)
  • justinbiebermusic.com (95.56% increase in visibility)

The following sites suffer some loses:

  • theatlantic.com (47.69% decrease in visibility)
  • vanityfair.com (43.69% decrease in visibility)
  • newyorker.com (44.44% decrease in visibility)
  • rollingstone.com (saw a 20.47% decrease in visibility)
  • wired.com (saw a 24.13% decrease in visibility)
  • time.com (saw a 16.92% decrease in visibility)

Sistrix also released a list of its winners and losers from the recent Google core update. The list of sites who gained better online visibility include:

  • buzzfeed.com (29.65% increase in visibility)
  • engadget.com (26.16% increase in visibility)
  • medicalnewstoday.com (19.85% increase in visibility)
  • metro.co.uk (17.57% increase in visibility)

Meanwhile, the following gained some loses:

  • everydayhealth.com (22.53% decrease in visibility)
  • goal.com (19.72% decrease in visibility)
  • businessinsider.com (12.31% decrease in visibility)
  • variety.com (10.94% decrease in visibility)
  • last.fm (10.76% decrease in visibility)

Again, the data provided here doesn’t confirm if the speculation about the update reversal is true or not. Google continuously updates and tweaks its search algorithm, and these minor or major updates will impact every website at some point in time. More surveys and data-gathering will be needed to study the patterns and determine how these updates affect site rankings and search results.

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Rechelle Ann Fuertes

Rechelle is an SEO content producer, technical writer, researcher, social media manager, and visual artist. She enjoys traveling and spending time anywhere near the sea with family and friends.

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